Victor Pineiro, Director of Digital Innovation at HBO | Max
Nobody knows what they’re doing
Honored to have interviewed Victor Pineiro, Director of Digital Innovation at HBO | Max for this week’s episode of Your Career, Unscripted.
Victor an award-winning digital marketer, author, documentary filmmaker and game designer. Victor’s team has launched emerging tech activations like the House of the Dragon Raise Your Banners AI poster generator experience and DracARys app, alongside brand and series-focused influencer campaigns. Before Max, Victor spent a decade leading @YouTube, @Skittles and various other brands' social presences.
He also wrote, produced and marketed the award-winning metaverse documentary Second Skin, SXSW '08's opening night movie. He followed it up with the documentary that launched Motherboard, Vice’s tech channel. He’s also designed games and toys for Hasbro and is a kidlit and YA author. He wrote Time Villains, a Kirkus & Amazon best book of the year and winner of the International Latino Book Award.
In this episode, we dive into:
Victor’s unexpected journey from writing & filmmaking to social media marketing
How his early days as an elementary school teacher prepared him for the rest of his career
How forcing himself to write every day on the train led to his first book
Imposter syndrome and why "no one really knows what they’re doing.”
And of course, so much incrediblly specific and creative career advice
Listen
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